BIZ: Apple and Samsung Square Off Over Patents | SNS Post

Published on July 30th, 2012

Story Excerpt:

(NBC News)? Jury selection is scheduled to begin on Monday morning in a high stakes patent battle between Apple Inc and Samsung Electronics Co Ltd, the culmination of over a year of pretrial jousting with billions of dollars in the balance.

Apple and Samsung, the world?s largest consumer electronics corporations, are waging legal war around the world, accusing each other of patent violations as they vie for supremacy in a fast-growing market for mobile devices.

The fight began last year when Apple sued Samsung in a San Jose, Calif.,?federal court, accusing the South Korean company of slavishly copying the iPhone and iPad. Samsung countersued. The stakes are high, with Samsung facing potential U.S. sales bans of its Galaxy smartphones and tablet computers, and Apple in a pivotal test of its worldwide patent litigation strategy.

?In some sense the big part of the case is not Apple?s demands for damages but whether Samsung gets to sell its products,? said Mark A. Lemley, a Stanford Law School professor and director of the Stanford Program in Law, Science, and Technology.

Lemley also said a verdict in Apple?s favor could send a message to consumers that Android-based products such as Samsung?s are in legal jeopardy. A verdict in Samsung?s favor, especially if it prevails on its demands that Apple pay its asking price to certain transmission technology it controls, could lead to higher-priced Apple products.

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Source: http://www.snspost.com/biz-apple-and-samsung-square-off-over-patents/

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